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HLTH-1 Courses:
HLTH 8800 - Marketing Management and Business Communication

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(5 credits)

Students in this course analyze the four Ps of marketing—product, price, place, and promotion and how they affect the five Ps of healthcare marketing— physicians, patients, payers, public, and politics. The interrelationship of a healthcare organization's strategic plan, business plan, and marketing plan is analyzed and social marketing will also be an area of focus. Students will practice effective oral and written business communication skills.

Pre-requisites

  • RESI 8402
*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.