MMHA Courses:

MMHA 6801 – Building healthcare Brand and Alliances

(5 credits)

Students in this course apply principles, theories, and relevant contemporary concepts of health care branding, marketing and how the impact relationships. They evaluate the effectiveness of health care branding tools. The interrelationship of a health care organization’s branding, contracting, partnership and alliances will be explored. Students will apply best practices of communications as they practice effective oral and written business communication skills.