5 credits
Building brand relationships, fostering interactions between marketers and customers, and reaching consumers through new means of cost-effective technology now often rely on the combined efforts of advertising through marketing and the guidance of public relations (PR) professionals. Students in this course learn to apply the principles and practices of PR using the medium of advertising to achieve desired end results. Outlining the process of a PR plan, students draw upon the combined knowledge and skills in media relations, effective communications, market awareness, and integrated messaging to practice creating leverage and opportunity for organizations, individuals, products, and places.