(5 credits)
Students examine basic marketing functions and the execution of successful marketing processes. They gain a fundamental understanding of marketing concepts, practices, terminology, associated technologies, and practical applications including customer relationship management.
BS in Accounting
Pre-requisites
- BUSI 1001 or BUSI 1002
BS in Business Administration
Pre-requisites
- BUSI 1001 or BUSI 1002
BS in Communication
Pre-requisites
- BUSI 1001 or BUSI 1002
All Other Programs
Pre-requisites
- BUSI 1002