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MRKT Courses:
MRKT 4505 - Hispanic Marketing in a Multicultural Context

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(5 credits)

Students address key issues in developing and implementing marketing strategies with an emphasis on business environments that incorporate a Hispanic cultural perspective. Topics include relating marketing strategy to organizational strategy, research and forecasting approaches, competitive analysis, and implementation of marketing strategies.

Pre-requisites

  • MRKT 3001
*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.