DDHA Courses:

DDHA 8130 - Communications, Marketing, and Public Relations for Healthcare Administration Leaders

5 credits

An overview of marketing and public relations principles as they relate to healthcare administration, highlighting theoretical concepts that are commonly used in healthcare administration research and practice, is provided to students in this course. Topics include principles of communication, social marketing techniques, public relations techniques, promoting health literacy, identifying key stakeholders and community partnerships, principles of culturally appropriate health services delivery, marketing healthcare services, and ethical practice in healthcare administration.