Skip to Main Content

MEDC 4101 - Leveraging Emerging Media for Mass Communication

Print Page Report a broken link

5 credits

Blogging, podcasting, social networks, wikis, web conferencing and broadcasting, and mobile messaging have become integrated means of expressing and sharing our thoughts. Students in this course will delve into these and other new technologies, developing an appreciation of their usefulness, their best applications, and their overall utility in a variety of settings. They assess and discuss a variety of topics related to social media, such as how to harness it to create demand for products, reach the intended audience, and broadcast ideals and values. Students in this course have the opportunity to develop the knowledge and ability to build a social media strategy as well as a professional website incorporating social media.

*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.