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College of Management and Human Potential - Master's Programs:
MS in Marketing

This program is not currently accepting new students. Current students must complete their programs of study in accordance with Walden’s Time-to-Degree Completion policies.

Featuring coursework grounded in established theory and current best practices, the MS in Marketing program examines a variety of traditional and digital tools and platforms and how they integrate into the marketing mix. Students explore customer understanding—the foundation for marketing planning and execution—and the importance of relationship marketing in customer retention. Other topics include the role of persuasion and storytelling in developing content, the creative process, leveraging the power of social media, and brand and product management. Students also examine marketing analytics as a way to inform strategic decision making. The program offers myriad hands-on project opportunities and culminates in the development of a strategic marketing plan.

Note on Accreditation

At the master’s level, Walden University’s Master of Business Administration (MBA), MS in Accounting, and MS in Finance are the only programs accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The MS in Marketing program is not accredited by the ACBSP. Please visit our Accreditation page to see the list of Walden accreditations.

Learning Outcomes

Graduates of the MS in Marketing program will be prepared to:

  1. Formulate statements of marketing opportunities to facilitate dialogue among stakeholders.
  2. Make ethically and socially responsible decisions.
  3. Collaborate with others from diverse perspectives in a business environment.
  4. Apply current trends to analyze marketing problems.
  5. Communicate professionally with stakeholders.
  6. Evaluate marketing decisions in a business environment.

Degree Requirements

  • 30 semester credits

Curriculum (30 semester credits)

  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.

Course Sequence

The recommended course sequence is as follows:

Semester Course Credits
Semester 1

MRKT 6100 - Integrated Marketing in the Digital Age

 3 semester credits

MRKT 6110 - Digital Marketing

 3 semester credits
Semester 2

MRKT 6120 - Relationship Marketing

 3 semester credits

MRKT 6130 - Communicating Using Social and Digital Media

 3 semester credits
Semester 3

MRKT 6140 - Market Research and Customer Insights

 3 semester credits

MRKT 6150 - Marketing Communications, Storytelling, and Persuasion

 3 semester credits
Semester 4

MRKT 6160 - Design Thinking: Strategy and the Creative Process

 3 semester credits

MRKT 6170 - Brand and Product Management

 3 semester credits
Semester 5

MRKT 6135 - Harnessing the Power of Data and Information

 3 semester credits

MRKT 6900 - From Marketing Strategy to Execution

 3 semester credits