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Full Course Description List:
MEDC Courses


MEDC 3001 - Communicating Through Media and Technology* (5 credits)

(5 credits)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.

MEDC 4101 - Leveraging Emerging Media for Mass Communication* (5 credits)

(5 credits)

Blogging, podcasting, social networks, wikis, web conferencing and broadcasting, and mobile messaging have become integrated means of expressing and sharing our thoughts. Students in this course will delve into these and other new technologies, developing an appreciation of their usefulness, their best applications, and their overall utility in a variety of settings. They assess and discuss a variety of topics related to social media, such as how to harness it to create demand for products, reach the intended audience, and broadcast ideals and values. Students in this course have the opportunity to develop the knowledge and ability to build a social media strategy as well as a professional website incorporating social media.

*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.

MEDC 4102 - Emerging Media and Global Communication* (5 credits)

(5 credits)

As with the use of digital media in domestic business, expanded markets—especially global markets— benefit from their use as well. Students in this course investigate how to use these new tools to establish a type of universal "language" that cannot be established in other ways. They examine new media in a variety of global contexts, such as politics, economics, and education. Students apply concepts from the course in a project through which they practice employing new media tools to effectively reach a global arena, enhancing their own capacity and marketability.

*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.

MEDC 4103 - Emerging Media Design* (5 credits)

(5 credits)

Technology and new media continue to evolve, primarily due to interest coupled with new-found capabilities derived from 21st-century know-how. With this invitation to create, students apply their understanding of new media as a set of effective tools in the practice of communications to design a conceptual prototype appropriate to enhancing mass communications. Students learn to test, refine, and appraise their product, taking into account visual components, audience information, and user feedback. They also discuss topics of new media design with their peers and reflect on its implications in modern business.

Pre-requisites

  • MEDC 3001
*Students may take this as a non-degree course, which means they do not have to be enrolled in a program. Contact an enrollment specialist [1-866-492-5336 (U.S.);1-443-627-7222 (toll)] for more information or visit School of Lifelong Learning for more information.