College of Management and Human Potential: Certificates:

Graduate Certificate in Brand and Product Marketing

The Graduate Certificate in Brand and Product Marketing focuses on developing strategies for building strong brands and compelling product messages. Through their coursework, students explore the key elements of brand and product management, consumer insights and their role in marketing planning, and how to optimize a campaign’s reach and impact by assessing and interpreting performance data. Students in this program also have the opportunity to apply their knowledge to the development of a strategic marketing plan for a real or fictional business.