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College of Management and Human Potential: Certificates:
Graduate Certificate in Brand and Product Marketing

This program is not currently accepting new students. Current students must complete their programs of study in accordance with Walden’s Time-to-Degree Completion policies.

The Graduate Certificate in Brand and Product Marketing focuses on developing strategies for building strong brands and compelling product messages. Through their coursework, students explore the key elements of brand and product management, consumer insights and their role in marketing planning, and how to optimize a campaign’s reach and impact by assessing and interpreting performance data. Students in this program also have the opportunity to apply their knowledge to the development of a strategic marketing plan for a real or fictional business.

Certificate Requirements

  • 9 semester credits
  • 1.5 semesters (6 months) to complete

Course Sequence

The recommended course sequence is as follows:

Semester Course Credits
Semester 1

MRKT 6170 - Brand and Product Management

3 semester credits

MRKT 6135 - Harnessing the Power of Data and Information

3 semester credits
Semester 2

MRKT 6900 - From Marketing Strategy to Execution

3 semester credits