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College of Management and Human Potential: Certificates:
Graduate Certificate in Digital Marketing

Graduate Certificate in Digital Marketing

This program is not currently accepting new students. Current students must complete their programs of study in accordance with Walden’s Time-to-Degree Completion policies.

The Graduate Certificate in Digital Marketing focuses on developing skills essential to creating and implementing cohesive digital marketing strategies. Through their coursework, students explore the latest concepts and best practices for emerging media platforms and how they can be leveraged to maximize consumer reach and influence. Students also examine topics such as web design, assessing and interpreting online analytics, the elements of an effective social media strategy, and building customer loyalty and retention through relationship marketing.

Certificate Requirements

  • 9 total semester credits

Curriculum

  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.

Course Sequence

The recommended course sequence is as follows:

Semester Course Credits
Semester 1

MRKT 6110 - Digital Marketing

 3 semester credits

MRKT 6120 - Relationship Marketing

 3 semester credits
Semester 2

MRKT 6130 - Communicating Using Social and Digital Media

 3 semester credits