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The Richard W. Riley College of Education and Human Sciences: Certificates:
Graduate Certificate in Enrollment Management and Institutional Marketing

Graduate Certificate in Enrollment Management and Institutional Marketing

This program is not currently accepting new students. Current students must complete their programs of study in accordance with Walden’s Time-to-Degree Completion policies.

The Certificate in Enrollment Management and Institutional Marketing can help educators explore the latest techniques to attract and retain students in accordance with their institution’s mission. Educators develop comprehensive strategies and utilize a range of communication and marketing tools to promote their institution and reach students. Credits earned in this certificate program may be applied toward Walden’s MS in Higher Education with a specialization in Enrollment Management and Institutional Marketing.

Certificate Requirements

  • 12 total semester credits

Curriculum

  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.
  • Students may take this as a non-degree course.

Course Sequence

The recommended course sequence is as follows:

Semester Course Credits
Semester 1

EDUC 6156 - Understanding Students: Learning, Development, and Diversity

 3 semester credits

EDUC 6755 - Principles of Marketing and Enrollment Management

 3 semester credits
Semester 2

EDUC 6756 - Emerging Trends in Marketing, Recruitment, and Institutional Promotion

 3 semester credits

EDUC 6761 - Globalization in Higher Education

 3 semester credits